# 广告报表数据查看

### **查询路径**

BeesAds数据后台 - Report\&SDK - Content Ads Revenue

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TotalAdRequests/ResponseRate/ImpressionRate字段需手动在Custom中选择

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### 字段定义

| 字段                                   | 定义                 | 公式                          |
| ------------------------------------ | ------------------ | --------------------------- |
| Clicks                               | 点击量                | <p><br></p>                 |
| ECpm                                 | 千次曝光收益             | <p><br></p>                 |
| GrossRevenue                         | 分成前的收入金额           | <p><br></p>                 |
| NetRevenue                           | 分成后的收入金额           | <p><br></p>                 |
| Impressions                          | 广告曝光               | <p><br></p>                 |
| TotalAdRequests                      | 发起的广告请求次数          | <p><br></p>                 |
| ResponseRate--Response定义：请求后有广告相应的数量 | <p>广告返回的概率<br></p> | Response/TotalAdRequests    |
| ImpressionRate                       | 展示率/填充率            | Impressions/TotalAdRequests |
| CTR                                  | 点击率                | 点击量/曝光量                     |
| CPC                                  | 单次点击带来的收益          | 总收入/点击量                     |
