Advertising report data viewing

Query Path

BeesAds Data Backend - Report&SDK - Content Ads Revenue

The TotalAdRequests/ResponseRate/ImpressionRate fields need to be manually selected in Custom

Field Definition

Fields	definition	formula
Clicks	Clicks
ECpm	RPM
GrossRevenue	Amount of income before profit sharing
NetRevenue	Amount of income after sharing
Impressions	Advertising exposure
TotalAdRequests	Number of ad requests initiated
ResponseRate--Response Definition: The number of ads corresponding to the request	Probability of ad return	Response/TotalAdRequests
ImpressionRate	Impression rate/fill rate	Impressions/TotalAdRequests
CTR	Click-through rate	Clicks/Impressions
CPC	Revenue per click	Total revenue/clicks