User analysis data viewing

Query Path

BeesAds Data Backend - Report&SDK - User Analytics

Field Definition

Fields	definition	formula
Date	date	/
Domain	domain	/
Device	Device category	/
Country	country	/
Active UVs	Heartbeat UV reported by SDK	/
Bounce Rate	The percentage of sessions that were not engaged	/
RPV	requests of average per page view	RPV=total ad requests/Number of page views
IPV	Impressions of average per page view	IPV=impressions/Number of page views
RPU	requests of average per user	RPU=total ad requests/Number of active UVs
IPU	requests of average per user	IPU=impressions /Number of active UVs
RPM	average revenue per thousand page views.	Page RPM = (gross revenue / Number of page views) * 1000
ARPU	Average revenue per user	ARPU=gross revenue / Number of active UVs
Page view events	Load the SDK PV	/