Search URL Parameters Documentation (AFS)
In BeesAds search advertising marketing campaigns, you can add tracking and reporting data by passing parameters on the URL. Site is used to manage domain names, Main keyword is used to manage the main keywords used for marketing, Information is used to manage articles that follow keywords, and all required parameters are configured on the URL of the Landing Page. The system provides the function of setting docking parameters. You only need to enter the corresponding parameter values as needed, and the configured tracking parameters will be automatically generated on the LP Link. If you use third-party redirection for tracking, you need to work with the redirection provider to pass the necessary information to our system. Under different search landing page formats, the required parameters are slightly different, which will be explained one by one below.
Content page form (LP Type is Content Page)
The click process is based on a 2-click model: visitors click on ads in different media and land on a pre-landing page with keywords (as shown below). After clicking on one of the options, they will enter the promoted search results page (ad page), and the conversion will be completed after clicking on this page.
style
Steps to obtain the URL link
Step 1: Request a domain name
AFS only supports our domain name, please contact the operator to obtain it
Step 2: Resolve the domain name
After registration is completed, submit the domain name to the https://publishers.beesads.com/ platform
The platform will automatically give the DNS address that needs to be resolved
Resolve according to the given DNS address
After successful resolution (the status on the beesads platform is active), the domain name can be used to generate a delivery link URL
Step 3: Get and set the delivery URL
Common keywords on beesads platform
Information on beesads platform
Create a landing page in beesads background and get lp link.
For specific configuration and acquisition, please refer to the document for specific lp link (the link settings and parameters of the delivery URL are detailed below)
Delivery URL parameter requirements
Delivery URL Reference
https://domain name/sic/InformationId?kw=Selected keywords&styleId=6598269258&utm=media&Other tracking fields for different media&sub1=fill in sub1&sub2=fill in sub2&sub3=fill in sub3&the=style name
The LP link structure generated by the system has the following meanings. Please ensure that key parameters are not lost during the delivery process to ensure that the delivery results are generated in accordance with your needs.
Key components of the delivery URL
(Your domain name, remember to add "/sic" after the domain name)
(For articles that carry keywords, the article ID is obtained from the article management office, and the keyword advertisement is determined by this article and the keywords selected by the user)
sub1=apple&sub2=1533&sub3=a97324
(sub parameter, any setting)
Here we provide SubID tracking, you have the opportunity to use up to 3 SubIDs to track your traffic. Add the parameters sub1, sub2, sub3 to the domain URL when redirecting traffic to beesads. These parameters can be filled with values containing alphanumeric characters, up to 255 characters, or left blank.
utm=Media & Other Tracking Fields for Different Media
(Media ad parameters, required)
These three parameters must be added to your URL.
kw=car&styleId=6598269258&the=dark
(Keywords and style parameters)
Keywords can be the main keywords, which can be set by yourself. Style id is automatically generated by the system for statistical data. The is the style of the keyword landing page.
kwhl=en
Tell the system the language of your ad, here en stands for English. This parameter is not required, but it is highly recommended. Just search the Internet for the language code corresponding to the language you want to set. If this parameter is not sent correctly, the language of the page depends on the user's IP address.
Tracking instructions for link URLs
Beesads search supports multiple media terminals and can be used to monitor traffic conversion.
Supported event names
Event Name
describe
page
keyword_pv
The user jumps to the landing page
search_leave
Users click on any keyword and leave
search_pv
Fired when a visitor is presented with a search results page after clicking a related link
search_click
Fired when a visitor clicks an ad on a results page
Media Tracking Parameters
Tracking parameters are optional and can be used to monitor traffic on different media platforms in a more granular manner. The system supports pixel tracking on different media platforms and segmenting traffic by sub id.
Tracking of media platforms
Facebook
Parameter name
Is it necessary
describe
Parameter Description
PixelId
yes
Pixel ID on Facebook
PixelId=12345678
Access Token
no
Access Token on Facebook
Access Token=278987.com
Event map
no
Custom event name on Facebook
Fixed event view for Facebook platform
Report incidents to the platform
Corresponding Facebook events
keyword_pv
PageView
search_click
Purchase
search_leave
AddToWishlist
search_pv
ViewContent
Tiktok
Parameter name
Is it necessary
describe
Parameter Description
PixelId
yes
Pixel id on Tiktok
PixelId=12345678
Access Token
no
Access Token on Tiktok
Access Token=278987.com
Event map
no
Customized event name on Tiktok
View fixed events for the Tiktok platform
Report incidents to the platform
Corresponding Tiktok events
search_pv
ViewContent
search_click
ClickButton
Taboola
Parameter name
Is it necessary
describe
Parameter Description
PixelId
yes
The pixel id on taboola is filled in as account id
Configure as follows:
PixelId=12345678
Outbrain
Parameter name
Is it necessary
describe
Parameter Description
PixelId
yes
OB_ADV_ID
PiixelID=OB_ADV_ID
View fixed events for the Outbrain platform
Report incidents to the platform
rresponding Outbrain events
keyword_pv
Content view
search_leave
Add to cart
search_pv
Search
search_click
Purchase
BigoAds
Parameter name
Is it necessary
describe
Parameter Description
PixelId
yes
Pixel ID on bigo
PixelId=12345678
Sub id segment traffic tracking
You can use the Sub_id field to differentiate and monitor the performance of different traffic flows. We accept uppercase and lowercase letters, numbers, dashes, periods, slashes, and underscores. This is any character in the following character set: [A-Za-z0-9.-~]. A full list of the 66 unreserved characters in RFC3986 is available at
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