S2S Postback Setup

Postback Description

You can track relevant events of advertisements through the callback URL. You must create your own webhook data receiving system or provide a tracking callback link from a third-party tracking platform (such as Redtrack, ClickMagick, funnelflux, etc.) to provide BeesAds with a working URL (endpoint) for invocation. When relevant events occur on the advertisement-related pages, we will callback the corresponding events and parameters for you, as follows:

Event Name	Event Definition	Event Occurrence Page	Supported Callback Parameters
LP_PV	The number of page views of the keyword landing page (placement page).	​​	{site}{keyword}{country}{information_name}{utm_source}{sub1}{sub2}{sub3}
Searc_PV	The number of page views of the keyword result page (advertisement page), referring to the display data of the advertisement page that jumps after clicking the keyword on the landing page.	​​	{site}{keyword}{country}{information_name}{utm_source}{sub1}{sub2}{sub3}
Search_Click	The click data of the keyword result page (advertisement page).	​​	{site}{keyword}{country}{information_name}{utm_source}{sub1}{sub2}{sub3}

How to setup postback

• Path: BeesAds > SearchAds> Site > Postback Setting

• Operation Steps：

  1. Click on "Postback Setting" to enter the Postback settings page

  2. Click on "Add Link"

  3. Fill in the required fields:

     1. Base URL: The domain address you use to receive data

     2. Event Type: Select the events you want to receive, multiple selections are allowed, and when different events occur, data will be sent to your domain

     3. Return Options: Select the parameters you need us to return. The ones in front are the parameters we can provide, and the actual name behind is the field naming of your platform for the corresponding parameter

        1. {event_type} is mandatory, and we will change this parameter to the actual event name that occurs when sending data, including LP_PV, Searc_PV, and Search_Click

        2. {site}, {keyword}, {country}, {information_name}, {utm_source}, {sub1}, {sub2}, {sub3} are optional parameters. For the selected parameters, you also need to supplement the field naming of your tracking system, and we will replace this parameter with real data when sending tracking events

     4. Postback URL: Based on the content you filled in above, the Postback URL that we will send to you is generated

  4. Click on "OK", and the creation is successful. The system will send data for you according to your configuration when the event occurs. Click on "Cancel", and the creation is cancelled

  5. Click on "Edit" in the list, and you can re-edit. After editing and saving, it will continue to send according to the updated configuration

  6. For the data with the status of "active", clicking on "Pause" will suspend it and not send data. For the data with the status of "Paused", clicking on "Active" can be resumed